Back Talk: It’s An ‘Organization’ Thing


Based on this week's feature "Integrating Comms into All Activities in a Changing Business Environment, the organizational structure of companies can fall into a variety of categories, but reporting relationships and open communications remain key. A large international company like PriceWaterhouseCoopers benefits from a more matrixed approach, while other companies centralize efforts to squeeze out efficiencies. PR News editors want to know how you would define the organizational structure of your company. How does communications fit in? Is it separate from marketing? How removed is the communications/PR executive from the first in command? To answer these questions, visit the PR News Forum at http://www.prnewsonline.com.

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