Q: How Should A PR Exec Prepare For An Interview? A: See Below

"There are no bad questions, only bad answers." - Eugene O'Neill, winner of the Nobel Prize for Literature, 1936. The truth in this message is ominous for PR execs, who, based on the intrinsic media-relations component of their roles, carry the weight of good and bad answers on their shoulders. Whether they are the spokespeople for their organization or the Cyrano for another senior exec, metaphorically whispering key messages from the shadows, their responsibility is to ensure that every turn of phrase uttered is quotable - in a good way. This truism was the backdrop of the January 11 PR News Webinar, "How to Present Yourself and Key Executives to the Media," during which Lou Hampton (CEO, The Hampton Group), David Kalson (executive managing director, RF|Binder Partners) and Christy Phillips (VP, communications manager, Wachovia Corporation) offered best practices for identifying PR executives' responsibilities when in the media-training trenches.

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