Internal Comms: Tying Employee Motivation To Organizational Goals

Fortune's recently released "100 Best Companies To Work For" offers folkloric glimpses into the world of top-spot holder Google, whose executives offer some of the most compelling

reasons to be a happy (and, subsequently, loyal) employee: the 11 free gourmet cafeterias, the motorized scooters available for traversing the vast Google campus, the free onsite

haircuts. But for companies that don't hemorrhage money, how can executives keep employee moral high and turnover low? The answer, of course, lies in the communications

department.