Back Talk: Communications Audits: A Panacea Or A Bitter Pill?


As discussed in "Fear and Loathing in the C-suite: De-mystifying the Comms Audit," the idea of conducting a communications audit for your organization can invoke the pure terror among even the most steely-nerved executives. However, the benefits of an audit - both in terms of organizational goals, productivity and bottom-line business results - should outweigh any causes for concern.

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