Tip Sheet: Reaping The Business Benefits Of Social Media

Social media was, not long ago, associated with the Web niche - technology innovators, online enthusiasts and companies with a tie to Silicon Valley. In fact, according to Wikipedia (an example of social media itself) the term "social media" was only coined in 2004 to "describe the online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other." Social media has now exploded into the mainstream. Words and phrases such as blogging, tagging and wikis have become ubiquitous. Sites like YouTube, del.

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