Back Talk: Is PR Ready For Its Second Life, Or Should It Stick With The First?


As discussed in this week's issue, the virtual world of Second Life is opening new doors for agencies and corporations to test markets and engage in conversations with constituents. But is it a trendly bubble just waiting to burst, or does it have the potential to offer PR pros better ways to bring value to their organizations? Would you/your agency/your corporation consider opening up shop in Second Life? Visit the "Thought Leaders" section of the PR News Forum at http://www.prnewsonline.

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