It’s The End Of The Year As We Know It, And The Industry Feels Fine


By all counts, 2006 was a year of momentous transitions. Financially speaking, the long-stagnant economy experienced a turnaround, marked by the Dow's first leap over the 12,000 hurdle, not to mention the rush of hedge funds and private equities buying up publicly traded companies (case in point: Equity Properties, Hertz and Healthcare America). Companies, in turn, have an increased interest in going private because of all the regulatory scrutiny of late (think Sarbanes-Oxley and its call for more transparent corporate governance), and PR practitioners actively handled the fallout. Digital platforms skyrocketed to the forefront of everyone's mind, from CEOs and agency heads on down the chain of command. Online communities like Myspace.

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