Online Newsrooms: Building Effective Sites From The Ground Up


How many journalists does it take to navigate through a company's online newsroom? The question isn't a snarky shot at journalists' intelligence or their ability to find their way into or out of a newsroom; rather, it's a call to action for PR executives who fall short in designing cyber media. Online newsrooms are ubiquitous in this age of Internet-dependency, but hidden sand traps and common mistakes committed by PR professionals often make them more of a hindrance than a help to the communities they serve. Disjointed content, difficult-to-navigate pathways and too many bells and whistles all impede the platforms' real raison d'etre: to serve as a resource and act as an interface between the company and its audience. "The biggest problem we see is that online newsrooms are underutilized," says Tim Roberts, president of Wieck Media.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.