How many journalists does it take to navigate through a company's online newsroom? The question isn't a snarky shot at journalists' intelligence or their ability to find their way into or out of a newsroom; rather, it's a call to action for PR executives who fall short in designing cyber media. Online newsrooms are ubiquitous in this age of Internet-dependency, but hidden sand traps and common mistakes committed by PR professionals often make them more of a hindrance than a help to the communities they serve. Disjointed content, difficult-to-navigate pathways and too many bells and whistles all impede the platforms' real raison d'etre: to serve as a resource and act as an interface between the company and its audience. "The biggest problem we see is that online newsrooms are underutilized," says Tim Roberts, president of Wieck Media.
Online Newsrooms: Building Effective Sites From The Ground Up
You might also be interested in:
- 6 Tips to Help Build Execs' Credibility Through Bylined Articles
- 7 Tech Trends Chief Communications Officers Should Track in 2016
- How to Use Measurement to Assess What Worked in '15 and Plan for '16
- Retailers' Social Actions on Instagram Up 48% Compared to Last Year
- Analytics, SEO, Virtual Teams, Video Surged in 2015, Will Continue in 2016