Back Talk

Using An Alias To Deal With Media In Blogs? A recent conversation revealed that a senior-level PR practitioner had noticed an unsavory blog post about his company and responded to the post under an alias so as to not reveal his role within the organization. But is it ethical for PR professionals to use an alias when they are responding to an online posting/blog/media inquiry in their roles as PR practitioners (rather than, say, as an individual who is surfing the Internet in his free time)? Starting with this issue, PR News' new feature, "Back Talk," will appear weekly in this space. Every week, we will ask contentious, serious, funny or ironic questions about the PR and communications profession, and we want to hear what you have to say.

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