The validity of communications as both a science and an art is not just a modern-day battle. The concept dates back thousands of years to a time when Aristotle - responding to Plato's defamation of the pursuit as a knack, not an art - championed rhetoric as "the faculty of observing in any given case all the available means of persuasion."
PRSA Conference Wrap-Up: Leading Your Organization Takes Strategy
You might also be interested in:
- Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices
- Digital Technology: Uncomplicated, But Oh So Frustrating; Brands Must Take Additional Pains To Build Up Character
- How To Adopt the 5 Gospels of News Writing
- Strategic Corporate Giving: Laser-Like Focus Sparks Solid PR Results
- Communicators Play Key Role In Reinvention of Sales and Marketing