PRSA Conference Wrap-Up: Leading Your Organization Takes Strategy


The validity of communications as both a science and an art is not just a modern-day battle. The concept dates back thousands of years to a time when Aristotle - responding to Plato's defamation of the pursuit as a knack, not an art - championed rhetoric as "the faculty of observing in any given case all the available means of persuasion." The fact that rhetoric is all but gone from the educational curricula of the 21st century doesn't mean communications experts can't use the skill. Far from it: you would be hard pressed to cite a time when communicators aren't using persuasion in one form or another. The uses range from persuading a client to take one avenue over another to persuading their CEO of their inherent leadership and management qualities.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.