Changing Face Of CSR: New Trends Redefine Doing Well By Doing Good


When the oil tanker Exxon Valdez hit Bligh Reef off the coast of Alaska in March of 1989 and subsequently spilled millions of gallons of oil into the waters, it quickly became a crisis of international proportions; more than that, it also sent environmentalism into a new stratosphere of corporate (and non-corporate) interest. Whether or not that tragedy was the bait for increased attention to environmentally sound business practices, it certainly kick-started a wave of corporate social responsibility (CSR)-themed initiatives and concerns throughout the business world. After all, $287 million in actual damages, $5 billion in punitive damages and 1,900 kilometers of affected coastline aren't numbers that can be brushed off easily.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Media Relations Conference

 media_relations_banners_180x150_ep

Join us on December 11, 2014, for PR News’ essential Media Relations Conference, taking place at the National Press Club in Washington, D.C. You'll learn from top PR professionals how to amplify your organization’s messages through positive coverage in traditional media and through your own branded content initiatives.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.