The Top 10 PR Endeavors: 250 Years Of Tylenol, Tea And Teddy Bears

The history of our nation is marked by triumphs, defeats, scandals and moments of stunning poise in the economy, business, technology, culture, politics and ... PR? To tip our hats to communications efforts of yore that lay buried in textbooks and handbooks and guidebooks, PR News recently conducted a survey asking readers to select what they consider to be the greatest PR endeavor from a list that spans our young nation's lifetime. And the results? While no corner of history was left uninfluenced by the tenets of public relations (or whatever its earliest incarnation would have been called), the crowning achievement was voted (from a pool of 400 respondents) to be ...

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