TipSheet: Seven Principles To Allay Chaos Surrounding Crisis


Communicating on risk-related issues is a challenge under the best of circumstances. The public and the media are rarely guided by a strictly empirical approach to assessing risk: "Based on the facts, how likely is X to harm me, and what harm is it likely to cause?" In a crisis, as the stakes are raised, the communications challenge escalates. Audiences demand immediate information about the risk, what's being done and who's to blame. To further complicate matters, some experts believe a crisis environment may make people less inclined than usual to fully consider the facts before coming to judgment. In such situations, they argue, we are more likely to fall back on "mental shortcuts" - what some people call intuition.

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Conference

 Social_Media_Conference_180x150_ep
At PR News’ Social Media Conference, taking place October 9 at New York City’s Grand Hyatt, you will receive instruction from experienced social media communicators and take away practical knowledge that you can put to work right away as soon as you return to the office.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook


book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.