TipSheet: Seven Principles To Allay Chaos Surrounding Crisis


Communicating on risk-related issues is a challenge under the best of circumstances. The public and the media are rarely guided by a strictly empirical approach to assessing risk: "Based on the facts, how likely is X to harm me, and what harm is it likely to cause?" In a crisis, as the stakes are raised, the communications challenge escalates. Audiences demand immediate information about the risk, what's being done and who's to blame. To further complicate matters, some experts believe a crisis environment may make people less inclined than usual to fully consider the facts before coming to judgment.

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