Communicating Security Breaches: When In Doubt, Shut The Door


Transporting secure data is a risky business, and one where those doing the transporting are assumed to be competent, careful and concerned. But, judging from the rash of security breaches in recent months and years - including one in which 40 tapes of Time Warner's secure data quite literally fell of a truck while being transported by data storage company Iron Mountain - proper care isn't being taken, and that's not even taking criminal security breaches into consideration. Given this trend of secure data in danger, coupled with Americans' growing concern for privacy, what is the impact of security breaches on companies, constituents, news coverage and, above all, communicators? According to a recent study by the CMO Council (in collaboration with Symantec and Factiva, and in a media partnership with PR News), the implications are ominous. The "Secure the Trust in Your Brand" survey, for which Factiva monitored the media impact of data security breaches across 10 U.

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