Communicating Security Breaches: When In Doubt, Shut The Door

Transporting secure data is a risky business, and one where those doing the transporting are assumed to be competent, careful and concerned. But, judging from the rash of security breaches in recent months and years - including one in which 40 tapes of Time Warner's secure data quite literally fell of a truck while being transported by data storage company Iron Mountain - proper care isn't being taken, and that's not even taking criminal security breaches into consideration. Given this trend of secure data in danger, coupled with Americans' growing concern for privacy, what is the impact of security breaches on companies, constituents, news coverage and, above all, communicators? According to a recent study by the CMO Council (in collaboration with Symantec and Factiva, and in a media partnership with PR News), the implications are ominous. The "Secure the Trust in Your Brand" survey, for which Factiva monitored the media impact of data security breaches across 10 U.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

prmeasurement2015-180x150Join PR News at the Hyatt Regency in Chicago on Nov. 18 for the Measurement Conference, where you'll learn how to focus on measurable media relations, social media reputation-enhancing and crisis management programs that clearly affect your organization's bottom line.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.