It’s Time For PR To Take The Lead In Integrated Communications

Have you heard this joke: An advertising exec, a PR director and a marketing officer walk into a bar, and... The idea that these three folks would even walk into a bar

together may evoke laughter, given the constant drumbeat that the three disciplines are not exactly working well together. The truth is, marketing, advertising and PR have come a

long way - but the three-legged stool is still a bit wobbly.