Your Business: Is Executive Coaching A PR Executive’s Business?


Executive coaches - whether they help with public appearances, reputation-management sessions or media debuts - are ubiquitous stewards of effective communications. Given their acceptance in many spotlight industries, what place do they have among corporate executives and PR professionals? For example, should communications executives fill that role? In many cases, the top dogs in the communications department double as media liaisons, crisis mitigators, reputation guardians and personal coaches for a CEO. But other organizations fill the role of executive coach from outside, especially for a one-time or unusual event.

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