Legal Communications: The Verdict On In-House V. Agency PR

Peruse the headlines of any leading newspaper, and you are guaranteed to find ample evidence that we live in an increasingly litigious world. For example: Hewlett-Packard executives are in the midst of a congressional hearing over a corporate spying probe, which even prompted the company's general counsel, Ann Baskins, to resign. Enron's C-suite members were in the legal hot seat for years after the corporation's scandalous demise, and prison terms were passed out like candy. The list of corporate malfeasance ending in the courtroom goes on and on, and it inherently poses a series of questions both for communications practitioners and corporate executives. When making a case for legal PR, where should the communications function be located to be most effective?

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.