Legal Communications: The Verdict On In-House V. Agency PR

Peruse the headlines of any leading newspaper, and you are guaranteed to find ample evidence that we live in an increasingly litigious world. For example: Hewlett-Packard executives are in the midst of a congressional hearing over a corporate spying probe, which even prompted the company's general counsel, Ann Baskins, to resign. Enron's C-suite members were in the legal hot seat for years after the corporation's scandalous demise, and prison terms were passed out like candy. The list of corporate malfeasance ending in the courtroom goes on and on, and it inherently poses a series of questions both for communications practitioners and corporate executives. When making a case for legal PR, where should the communications function be located to be most effective?

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