Corporate Reputation Gauge: Sticks and Stones May Break My Bones…

If you walked up to a Starbucks counter with a free iced coffee coupon in hand last week, you were likely to be disappointed. The problem: The coupons' original dissemination to

select employees was "redistributed beyond the original intent and modified beyond Starbucks' control" - this according to the "Rumor Response" page of the company's Web site.