Corporate Reputation Gauge: Sticks and Stones May Break My Bones…


If you walked up to a Starbucks counter with a free iced coffee coupon in hand last week, you were likely to be disappointed. The problem: The coupons' original dissemination to select employees was "redistributed beyond the original intent and modified beyond Starbucks' control" - this according to the "Rumor Response" page of the company's Web site.

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