Your Business: Communicating Internally Via Non-Traditional Mediums


As the technology landscape continues to widen its purview at warp speed, so does the number of internal communications outlets available to managers and senior executives. Gone are the days when employee relations were relegated to e-mails and those elusive face-to-face meeting that could never be scheduled to fit everyone's needs; now communications are flexible, interactive, up-to-date and able to compete with the 24/7 news cycle. Consider the following two options when considering internal communications vehicles: Blogs: According to a recent BusinessWeek feature, internal blogs are an increasingly viable means of communicating with employees and soliciting feedback. Content can be generated by managers and employees alike, and blogs don't incur costs typical of internal newsletters (or the lunch buffets that must be purchased to attract employees to meetings). Just be sure to structure the blog to facilitate the best interaction, but where content control rests with the CEO or other senior manager.

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