Measurement Dashboards: The Panacea For Accountability Needs?


The need to measure return on investment (ROI) has long since been seared into the minds of communications professionals, from the days of mere clip counting to the emergence of more modern approaches (think marketing mix modeling, for one). But, as the need for accountability across the corporation continues to mature - and as the line between PR, communications and marketing professionals blurs - meeting the new standards is an ongoing challenge. The following factors up the ante even more:

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' Social Media 20/20 Summit

PRN_summit_ads_175x135_ep

This gathering will feature some key influencers and operators in social media, sharing their knowledge and experience in a full day of eye-opening sessions. You will take away practical knowledge to increase the visibility of your brand and expand its reach on social media.

Use code “150off” at checkout.

Get $50 off PR News' Media Relations Guidebook

book-mediarelations-180x150

This 8-chapter resource contains practical implications for some of the most innovative developments in media relations, including the technologies, methodologies and mannerisms that determine the ecosystem in which PR pros practice this essential part of their craft.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.