PR in Education: Staying Ahead of the Learning Curve


Despite its history of being an outcast in the business world, the PR field has undergone an evolution in recent years that any Darwinist communicator would celebrate: the weak, inept and distrustful PR practitioners have largely been weeded out of the proverbial gene pool, leaving the strong to prosper. But, in spite of the continuing integration of communications into overall organizational portfolios, one nagging question still remains: What must happen to elevate the credibility of the communications function once and for all? Surely a dissonant chorus would reply with a number of answers, but one could make the argument that the problem - and solution - lie in the oft-disingenuous attempts at incorporating public relations and communications into collegiate education. True, a number of institutions have established credible programs that school students in PR(see sidebar), but there is still a disconnect between theory and practice. Where should it fit into curricula?

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.