PR in Education: Staying Ahead of the Learning Curve


Despite its history of being an outcast in the business world, the PR field has undergone an evolution in recent years that any Darwinist communicator would celebrate: the weak, inept and distrustful PR practitioners have largely been weeded out of the proverbial gene pool, leaving the strong to prosper. But, in spite of the continuing integration of communications into overall organizational portfolios, one nagging question still remains: What must happen to elevate the credibility of the communications function once and for all? Surely a dissonant chorus would reply with a number of answers, but one could make the argument that the problem - and solution - lie in the oft-disingenuous attempts at incorporating public relations and communications into collegiate education. True, a number of institutions have established credible programs that school students in PR(see sidebar), but there is still a disconnect between theory and practice. Where should it fit into curricula?

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.