PR in Education: Staying Ahead of the Learning Curve


Despite its history of being an outcast in the business world, the PR field has undergone an evolution in recent years that any Darwinist communicator would celebrate: the weak, inept and distrustful PR practitioners have largely been weeded out of the proverbial gene pool, leaving the strong to prosper. But, in spite of the continuing integration of communications into overall organizational portfolios, one nagging question still remains:

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