(This article was written by Gene Grabowski, vice president of Levick Strategic Communications, and will appear in the upcoming PR News Crisis Management Guidebook, available later this month. The 200-page guidebook includes strategies and tactics for avoiding or managing crises. Contact Amy Jefferies at firstname.lastname@example.org to pre-order or visit http://www.prnewsonline.
PR News Checklist: Sailing the Perfect Storm: Product ?Recalls in a Most Dangerous Age
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