Word-of-Mouth PR Redefines The Concept of Lip Service

When it comes to spreading the word in a PR campaign, every PR professional knows that the messenger is just as important as the message. "You have to have the right spokesperson," says Gene Grabowski, vice president of Levick Strategic Communications in Washington, DC. "Someone who looks like and sounds like the audience. If the audience doesn't identify with your message, your message falls on deaf ears." But what if the messenger in question is the audience itself?

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook


This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.