Case Study : Let’s Go to the Video…and Score Online PR Success!

Companies: Grecco Gear; Denver Public Library Timeframes: 2003 to present; March 2006 Video content has enhanced many PR campaigns, either through the traditional use of VNRs or b-roll footage or in special promotional tapes sent to sales staffs and potential clients. However, the non-traditional use of video content also scores PR points. Two entities with little in common - a wrestling apparel line and a municipal library system - shared a common ground when they opted to follow offbeat PR routes using online video. Grappling With Success Lawrence Grecco never intended to run a business. A New York-based fine art photographer, Grecco keeps in shape via submission wrestling - a roughhouse sport that is more intense than traditional Greco-Roman wrestling but not as violent as Ultimate Fighting tournaments.

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