PR Personality Profile: Kristi King Drives NASCAR PR Victory Lap

Kristi King doesn't surprise very easily, but her nonplussed attitude was temporarily put on hold when she discovered she was the winner of NASCAR's 2006 Track PR Representative of the Year Award. "I was very shocked when I heard my name called," says King, who is director of public relations at Talladega Superspeedway in Talladega, AL. King received her award last month at the annual NASCAR PR Summit, which pays tribute to the auto racing industry's PR professionals. And while King may have been caught off- guard by the tribute, her skills in crisis communications earned the attention and admiration of her peers. In the past year alone, King successfully faced issues ranging from torrential storms disrupting the racing schedule, a highly publicized protest rally held outside of her track by the National Association of Minority Racing Fans, and the disruptions caused by a Hollywood movie company shooting a Will Farrell comedy called "Talladega Nights: The Ballad of Ricky Bobby.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

SMS web ad 180x150Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. You'll be immersed in the strategies and tactics that you can apply right away.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.