New Technology, Old Problems: Securing Ink for Cutting-Edge Tech


Back in 1996, software developer Eric Robichaud decided to eschew retail channels and sell his Rhode Island Soft Systems line of utilities and computer games via e- commerce. While Net denizens had no problems adapting to e-commerce, Robichaud found a significant problem trying to convince the tech media to write about his Net-exclusive products. Ten years ago, many tech media writers and editors were convinced that products not available via retail were not worth covering. "I was surprised the media did not take download-only products seriously," recalls Robichaud, who today directs technology marketing as the CTO for ETR Consulting in Woonsocket, RI. "By the late 90s, it seemed the Web had become a daily part of business life, and everyone had business e-mail addresses.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.