New Technology, Old Problems: Securing Ink for Cutting-Edge Tech

Back in 1996, software developer Eric Robichaud decided to eschew retail channels and sell his Rhode Island Soft Systems line of utilities and computer games via e- commerce. While Net denizens had no problems adapting to e-commerce, Robichaud found a significant problem trying to convince the tech media to write about his Net-exclusive products. Ten years ago, many tech media writers and editors were convinced that products not available via retail were not worth covering. "I was surprised the media did not take download-only products seriously," recalls Robichaud, who today directs technology marketing as the CTO for ETR Consulting in Woonsocket, RI. "By the late 90s, it seemed the Web had become a daily part of business life, and everyone had business e-mail addresses.

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