Back in 1996, software developer Eric Robichaud decided to eschew retail channels and sell his Rhode Island Soft Systems line of utilities and computer games via e-
commerce. While Net denizens had no problems adapting to e-commerce, Robichaud found a significant problem trying to convince the tech media to write about his Net-exclusive
products. Ten years ago, many tech media writers and editors were convinced that products not available via retail were not worth covering.