Ann-Tyler Sangston is an associate vice president of CRT/tanaka and heads the firm's office in Charlotte, NC. Here she evaluates the most effective practices in the realm of brand marketing.
Finding the Secret to a Successful Corporate Sponsorship Campaign
You might also be interested in:
- Communicators Play Key Role In Reinvention of Sales and Marketing
- Wake-Up Call In Survey of PR Profession
- Case Study: Lamaze Uses Real Stories to Deliver More Relevant Content And Help Women Make Right Birth Choices
- Digital Technology: Uncomplicated, But Oh So Frustrating; Brands Must Take Additional Pains To Build Up Character
- How To Adopt the 5 Gospels of News Writing