PRSA’s Procter-Rogers Ready To Take Industry in New Directions

For Cheryl I. Procter-Rogers, the new president of the Public Relations Society of America (PRSA), 2006 will be a year of transitions for both the organization and the PR industry. Procter-Rogers, the Chicago-based regional corporate affairs director for Home Box Office (HBO) and a 25-year PR veteran, shared her vision for PRSA and the profession in a recent interview with the PR News editors. QUESTION: What is your agenda for PRSA in the coming year? Cheryl I.

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