PR Execs Make Way as Integration Takes a Seat at the Table


The concept of integration has a long and storied history of dipping its lithe finger into wading pools of every sort, from the politics of civil rights to the logarithms of calculus, to the bandwidth highways of cyberspace. But, as the PR profession slowly transforms into an emboldened carbon copy of its former self, integration has become an integral part of every successful business function. Members of the Arthur Page Society will explore its impact on PR in their upcoming spring meeting, and Paul A. Argenti, professor of corporate communication at the Tuck School of Business at Dartmouth, has written extensively on the subject. This increased attention to the concept confirms one thing: Integration - or the practice of streamlining processes - of communications is quickly becoming a necessary practice across the entire corporate spectrum.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.