PR Execs Make Way as Integration Takes a Seat at the Table


The concept of integration has a long and storied history of dipping its lithe finger into wading pools of every sort, from the politics of civil rights to the logarithms of calculus, to the bandwidth highways of cyberspace. But, as the PR profession slowly transforms into an emboldened carbon copy of its former self, integration has become an integral part of every successful business function. Members of the Arthur Page Society will explore its impact on PR in their upcoming spring meeting, and Paul A. Argenti, professor of corporate communication at the Tuck School of Business at Dartmouth, has written extensively on the subject. This increased attention to the concept confirms one thing: Integration - or the practice of streamlining processes - of communications is quickly becoming a necessary practice across the entire corporate spectrum.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook

PRNews-Crisis-guidebook-180x150-sb

Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.