Tying Corporate PR To Business Value: Is Measuring Intangibles The Missing Link? 12/14/2005 By PR News "The greatest problem with communication," George Bernard Shaw once wrote, "is the illusion that it has been accomplished." PR News Exclusive ContentSubscription Required Subscribers: Log In Remember Me Forgot Your Password? New Users: Subscribe This article is accessible to PR News subscribers only. Not a PR News subscriber? Become one today and get access to great content in every issue, plus PR News archives and special reports. Subscribe Now or Go To order by phone or email, please contact the Client Services department at 888-707-5814; email@example.com.