Photo Finish: Make Sure A Picture’s Really Worth A Thousand Words


Picture this: A glistening celebrity posing for a camera, her long, fan-blown hair flowing behind her. A buffet of gourmet delicacies to please her palate - and those of her agent and her rock-star boyfriend - is set up against the wall in the back, and a photographer of Annie Leibovitz's stature exclaims, "Yes, you look fabulous, darling" between clicks. Now get real. Any PR professional who has coordinated, managed and/or attended a photo shoot in the past knows that it never is as glamorous as it is on TV but, even more startling, it never is smooth sailing. Take Tom Womack.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.