Photo Finish: Make Sure A Picture’s Really Worth A Thousand Words


Picture this: A glistening celebrity posing for a camera, her long, fan-blown hair flowing behind her. A buffet of gourmet delicacies to please her palate - and those of her agent and her rock-star boyfriend - is set up against the wall in the back, and a photographer of Annie Leibovitz's stature exclaims, "Yes, you look fabulous, darling" between clicks. Now get real. Any PR professional who has coordinated, managed and/or attended a photo shoot in the past knows that it never is as glamorous as it is on TV but, even more startling, it never is smooth sailing. Take Tom Womack.

Subscribe Now  |  Login


Comments Off



Deals of the Week

$150 Off PR News' Social Media Summit

socialmedia201602-180x150Join PR News in Huntington Beach, CA on Feb. 26 for the Social Media Summit, where you'll be immersed in real-world, tactical case studies from brands, nonprofits and agencies and get takeaways in pulling and analyzing social media data; emerging social platforms and apps and so much more. 

Use code “150” at checkout to save $150 o the regular rate.

$50 off the CSR & Green PR Guidebook

csr_vol7_print_digital-thumbPR News’ CSR & Green PR Guidebook, Vol. 7 captures best practices in communicating the positive relationships that organizations are building with their communities of interest. This six-chapter guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.