In last week's issue of PR News (Sept. 28), the headline for the "Reputation Management" study on p. 1 should have read: "Across The Great Divide: Major Schism On The
Best Way To Measure Reputation." In addition, we are reprinting the chart that should have appeared in last week's Tip Sheet. The chart illustrates the correlations between Share
of Discussion (the dark bars) and positive market preference for its cancer facility (the dotted line) - at an incredible .97 (out of 1.0). In contrast, looking at the hospital's
coverage in isolation (the white bars) shows that it barely correlates at .51.