The Growing Link Between Media Coverage And Business Outcomes


By Angela Jeffrey My last PR News Tip Sheet (May 25) shared some simple proof-of-performance metrics to make the reporting of your own media coverage results at least somewhat meaningful. However, as I then pointed out, it is difficult to relate media coverage back to business outcomes without taking competitive coverage into consideration. Why? Because we have now conducted almost 170 studies using more than 10 million clips on clients ranging from major pharmaceuticals and packaged-goods companies to small nonprofit colleges, and we have learned what matters is the competitive distance between your firm and its competitors.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $200 Off PR News' Digital PR Conference

 digitalpr2015-180x150_updated
Join us June 1-3 where you'll hear from top brands such as Walmart, Miami Heat, Verizon and Ritz-Carlton on PR and communication best practices for the next wave of digital trends.

Use code “200off” at checkout to save $200 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.