Media Metrics

Before the TV networks started to launch new programs throughout a given year, September was the traditional time period for premieres because that's when (No. 1 TV advertiser)
Detroit rolled out many of its new automotive models. Sure, the TV landscape has changed dramatically in the last few decades with the mass proliferation of cable programming, but
September remains the most important month to debut new shows (just check your local listings this week to see what we mean). So, to chalk one up for tradition, we provide some of
the most widely circulated car magazines, also known in the trade as "buff books." Most of the pubs mentioned below provide in-depth news/analysis on the automotive industry;
African Americans on Wheels, a supplement to Black newspapers, covers the waterfront, too, but from the African-American point of view.