With ‘Slow-Burn’ Situations, PR Pros Still Have To Think Fast

There's an anonymous bit of wisdom that says raising children is like being pecked to death by ducks. The same holds true for corporate PR in the shadow of a massive lawsuit or the whiff of scandal. It may not hurt much at first, but it won't leave you alone. Sooner or later, it makes it hard to stay on your game. These are the slow-burn problems that sting your eyes with smoke, the "Sword of Damocles" numbers that just hang there, casting their shadows of dread.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Social Media Summit

Social Media Summit with Taste of Tech 2015Join PR News at the Marriott Marquis in New York on Oct. 5 for the Social Media Summit, where expert communicators will share in-depth case studies from their social efforts. “Taste of Tech,” a unique element of the Summit, will feature partners who “get PR” and can help you make your social initiatives more impactful.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.