Unorthodox Recruiting Efforts On The Upswing

For senior PR pros grappling with how to attract (and retain) new talent, the local pharmacy is an unlikely spot for recruiting. Don't laugh. The next time you get a prescription filled, you might want to ask your pharmacist (who, after all, is in the business of communicating to lay people what can sometimes be complicated medical information) what his or her background is. You may find he or she has a flair for the skills you should be looking for now in a PR executive: Someone who can think strategically, who has a solid business sense and, oh yes, who also happens to know how to write and communicate effectively. "You want to have at least one 'gee whiz!

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