Unorthodox Recruiting Efforts On The Upswing

For senior PR pros grappling with how to attract (and retain) new talent, the local pharmacy is an unlikely spot for recruiting. Don't laugh. The next time you get a prescription filled, you might want to ask your pharmacist (who, after all, is in the business of communicating to lay people what can sometimes be complicated medical information) what his or her background is. You may find he or she has a flair for the skills you should be looking for now in a PR executive: Someone who can think strategically, who has a solid business sense and, oh yes, who also happens to know how to write and communicate effectively. "You want to have at least one 'gee whiz!

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.