IT Marketing Trends To Watch In ’05

Figured out a way to make sure your company/brand/service comes out at (or least near) the top for online searches? If not, your new best friend should be the head of your IT department because search-engine listing optimization continues to be all the rage online. A recent study adds fuel to the fire, showing an expected 15% increase this year (among tech vendors) in using search- engine listings as a way to push product. The 2005 IT Marketing Trends Study, conducted in November 2004 by TechTarget, draws from a combined list of 11,866 tech marketing professionals provided by (TechTarget subsidiary) Bitpipe and Sam Whitmore's Media Survey. Among the surveyed companies, 282 were tech vendors with direct control for their marketing budgets; the rest were direct marketing, advertising or PR agencies working with technology accounts.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.