A Phair Deal…

Judy Phair, who takes over as president of the Public Relations Society of America (PRSA) in January, sat down in a hushed corner of a New York Hilton & Towers
ballroom to talk to PR News about what she hopes to accomplish during her one-year tenure. Phair, who is president of Laurel, Md.-based PR firm Phair Advantage
Communications, knows it's important to enhance the organization's continuing education programs in both the legal and regulatory arenas (read: Sarbanes-Oxley, Reg FD) and build
better ties with affiliates such as the Hispanic Public Relations Association and National Black Public Relations Society. But she wants to reach out to other groups, such as the
American Bar Association, not normally affiliated with the PRSA. She also wants to enhance the group's relationships with sports/entertainment PR execs as well as those
communication pros who are working in the (white-hot) area of biotechnology