The media seldom get high marks from the public. Depending on how the question is framed the media's overall reputation usually falls somewhere between politicians and used-car salesmen. But what gets lost in such surveys is how fickle the public can be vis-a-vis the media, borne out, for instance, by a new e-mail survey of newspapers readers conducted by the Associated Press Managing Editors (APME) and first reported in Editor & Publisher. The e-mail survey of more than 2,500 newspaper readers -- via 39 dailies, including the Arizona Daily Star, The Spokesman Review and the Rochester (N.Y.
Don’t Write off Newspaper Readers…
You might also be interested in:
- Social Media Measurement on a Shoestring: Pay-to-Play Trend to Lead to Better Native Analytics
- PETA, Breast Cancer, Rainforest Orgs Take Varying Roads to Social Growth
- Week in PR
- What Good Internal Communications Looks Like at Wells Fargo & Co.
- 5 Ways Brands Can Establish Human Relationships With Audiences