Don’t Write off Newspaper Readers…

The media seldom get high marks from the public. Depending on how the question is framed the media's overall reputation usually falls somewhere between politicians and used-car
salesmen. But what gets lost in such surveys is how fickle the public can be vis-a-vis the media, borne out, for instance, by a new e-mail survey of newspapers readers conducted
by the Associated Press Managing Editors (APME) and first reported in Editor & Publisher.