Don’t Write off Newspaper Readers…

The media seldom get high marks from the public. Depending on how the question is framed the media's overall reputation usually falls somewhere between politicians and used-car salesmen. But what gets lost in such surveys is how fickle the public can be vis-a-vis the media, borne out, for instance, by a new e-mail survey of newspapers readers conducted by the Associated Press Managing Editors (APME) and first reported in Editor & Publisher. The e-mail survey of more than 2,500 newspaper readers -- via 39 dailies, including the Arizona Daily Star, The Spokesman Review and the Rochester (N.Y.

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