With the football season in full swing we thought it would be useful to provide some media stats related to the gridiron, which seems to have fully eclipsed Major League Baseball as the national pastime. But football ratings on TV and the radio can be deceiving as to which are the best markets to bet on with a PR campaign, sponsorship et al. "When are the 'top ten' markets not the top ten markets? When 'top ten' refers to college and professional football television and radio exposure, that's when," says Mark Weiner, CEO of media research and analysis firm Delahaye Medialink Worldwide.
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