Media Relations & Marcom
Winner: Ogilvy Public Relations Worldwide for "A Fashionable Red Alert Warns Women of the Heart Truth"
Annual Campaign Budget: $750,000
Campaign Team: Sarah Temple, Senior VP, Ogilvy PR; Sally McDonough, VP, Ogilvy; Beth Ruoff, Executive VP, Ogilvy
For years, the pink ribbon has been a powerful symbol in the fight against breast cancer, raising awareness among women throughout the world about the often fatal disease. The reality, however, is that heart disease -- not breast cancer -- is the No.