Platinum PR Award Winners


Media Relations & Marcom Winner: Ogilvy Public Relations Worldwide for "A Fashionable Red Alert Warns Women of the Heart Truth" Annual Campaign Budget: $750,000 Campaign Team: Sarah Temple, Senior VP, Ogilvy PR; Sally McDonough, VP, Ogilvy; Beth Ruoff, Executive VP, Ogilvy For years, the pink ribbon has been a powerful symbol in the fight against breast cancer, raising awareness among women throughout the world about the often fatal disease. The reality, however, is that heart disease -- not breast cancer -- is the No. 1 killer of women. One in three women dies of heart disease, eight times more than breast cancer; there's also the widespread belief that only men suffer from heart disease.

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