‘Ticker PR’ Closes the Gap Between IR and PR

While Investor Relations is a critical component of a company's financial trading stature, PR cannot be overlooked, as it is equally critical to influencing customer behavior. Maybe even more so, what with trust of corporate America at a particularly low ebb these
days. Perhaps that's why IR teams have started to borrow tactics from the PR playbook as a way to increase the visibility of the stock through non-financial media channels.