Senior PR Execs Continue To Wrestle with SOX


Consider it a twist on the famous quip from gonzo journalist Hunter S. Thompson: When the going gets weird, the weird turn pro. "You have no idea how many times I have gone to the CFO and said, 'I do words, I don't do numbers. If you want me to diagram a sentence I can do that, but if you want me to read this chart, you have to explain it to me,' " says Lori Hutzler, director of corporate communications at the publicly traded Isle of Capri casino company. Hutzler was referring to the Brave New World of Sarbanes-Oxley, which lays out a range of new measures that are meant to keep public corporations open and honest about their business transactions.

Subscribe Now  |  Login


Comments Off

Deals of the Week

Get $150 Off PR News' Big 4 Conference

 big4-180x150-july16
Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Social Media Guidebook

book-socialmedia-180x150

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

cover5.18

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.