Overheard


Self-interested enlightenment "What we have found is that there is a different group of stakeholders today that are important, and that is a person who's not familiar with Wal-Mart Stores, they're not familiar with what we stand for. So their view of Wal-Mart stores is what they read in the newspapers and what they see on TV. We have decided it is important for us to reach out to that group." --Wal-Mart Stores CEO H. Lee Scott Jr., speaking at a recent retail conference in Manhattan hosted by Goldman Sachs (as quoted in the Sept. 9, 2004 New York Times). Go on "This new approach makes sense, given the charges that have been hurled against the company recently. But if Wal-Mart wants to improve its image, it should focus less on shaping its message and more on changing the way it does business." -- A New York Times editorial (Sept. 14) titled 'Wal-Mart's New Spin.'

Subscribe Now  |  Login




Comments Off

Deals of the Week

Get $150 Off PR News' PR Measurement Conference

 prmeasurement2015-dc-175x135

Join us on April 20, 2015, for PR News’ essential PR Measurement Conference at the National Press Club in D.C., and learn how tie PR metrics to measurable business outcomes.

Use code “150off” at checkout to save $150 on the regular rate.

Get $50 off PR News' Book of Employee Communications

employeecommunications-180x150

In this 5th volume of PR News’ Book of Employee Communications, our authors cover more than 45 articles on crisis communications, social media policies, human resources collaboration, brand evangelism and more.

Use code “50off” at checkout.

Save $100 on a PR News Subscription

 

Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.