Self-interested enlightenment "What we have found is that there is a different group of stakeholders today that are important, and that is a person who's not familiar with Wal-Mart Stores, they're not familiar with what we stand for. So their view of Wal-Mart stores is what they read in the newspapers and what they see on TV. We have decided it is important for us to reach out to that group." --Wal-Mart Stores CEO H. Lee Scott Jr.

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