What’s in a Name? A Great Deal (Cont’d)…


Seattle advertising and PR agency KNCB Dave recently announced that it has changed its name to Dave Syferd & Partners. Syferd, a veteran marketing executive who started his career at Hill & Knowlton (and also worked at Rainier Bank as VP/director of communications), is the president of the 17-person agency. The agency focuses its business on the top Pacific Northwest companies, including Banner Bank and Olympic Boat Centers. Contact: Leslie Cohan, 206.262.0395...Health care communications firm Spectrum Science Public Relations has changed its name to Spectrum Science Communications, and announced its relocation to larger headquarters in Washington. The new name reflects expanded services for the firm, founded in 1996, including interactive communications, public affairs and creative services...Contact: Kara McCollum, 202.955.6222, kmr@spectrumscience.com

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