Q/A: PRSA Launches Major Diversity Initiative

Rosanna Fiske, a principal with Rise Strategies (Coral Gables, Fla.), has been touring the college circuit for the last 12 years, educating students who are studying communications on the particulars of PR. In the late 1990s, however, she started to see a change in the complexion of her audiences. As opposed to more homogenized crowds, "I would see in the front rows Asians, Hispanics, African-Americans and people of Indian background," said Fiske, chair of PRSA's National Diversity Committee. "I started to think, 'Whoa!

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