Want To Keep AOR Designation? Stick To The Letters

Bodybuilding pioneer Joe Gold, who died in July at the age of 82, was a big believer in growing his business through word of mouth -- what's now called "viral marketing." After
all, it was an up-and-coming bodybuilder named Arnold Schwarzenegger - well before Hollywood and politics beckoned - who helped to put Gold's Gym on the map not long after it
opened in 1965.