Want To Keep AOR Designation? Stick To The Letters

Bodybuilding pioneer Joe Gold, who died in July at the age of 82, was a big believer in growing his business through word of mouth -- what's now called "viral marketing." After all, it was an up-and-coming bodybuilder named Arnold Schwarzenegger - well before Hollywood and politics beckoned - who helped to put Gold's Gym on the map not long after it opened in 1965. Gold sold the rights to the Gold name in 1971, and the new owners franchised the name into a health- club empire that now has more than 550 facilities in 25 countries, with 2.5 million members. And throughout the years Gold's Gym International, currently owned by TRT Holdings, consistently has made sure to include PR in the health-club chain's DNA.

Subscribe Now  |  Login

Comments Off

Deals of the Week

Get $150 Off PR News' Measurement Conference 

Media Relations ConferenceJoin PR News at the National Press Club on Dec. 11 for the Media Relations Conference, where you'll learn how to tie your media relations initiatives to business goals, use the right metrics to prove the success of your efforts, incorporate social media in a brand crisis and more.

Use code “150” at checkout to save $150 on the regular rate.

Get $50 off PR News' Crisis Management Guidebook


Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises. 

Use code “50off” at checkout.

Save $100 on a PR News Subscription



Let PR News become your weekly, go-to resource for the latest PR trends, case studies and tip sheets. Topics covered include visual storytelling, social media, measurement, crisis management and media relations.

Use code “SUBDEAL” at checkout.

Comments are closed.