Subway’s ‘Humorous’ Promotion is No Laughing Matter for PR Execs


It was the promotion that took a bite out of Subway. The Milford, Conn.-based sandwich chain has taken pains to undo the damage sparked by a tray-liner promotion at its German franchisees featuring an image of an overweight Statue of Liberty with the headline, "Why are Americans so fat?" Ugh, pass the Maalox. The controversy dates back to late July, with the tray-liner promotion tying Subway into Morgan Spurlock's documentary "Super Size Me," which links Subway rival McDonald's to America's obesity epidemic.

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