PR Sherpa

Ever since the tech wreck in 2000, the media has generally low-balled coverage of technology markets. Perhaps it's a bit of the "fool me once shame on you, fool me twice shame
on me" sentiment at work, the media having been burned by all of their frothy tech coverage in the late 1990s. But with the economy apparently coming out of its four-year torpor,
tech coverage may be in for a boost. So, to prepare for the next tech wave, corporate communications departments (and PR agencies with tech clients) should focus on story lines
involving outsourcing and utility computing, among other areas, according to the Context Analytics' Tech 100 Media Prominence Report.