Counselors Conference Wrap-Up

For the 175 PR managers (mostly from mid-size agencies) flocking in sunny Orlando last week there was less spiel on pitching and more on how to manage the business and how to
be a player in a hyper-competitive marketplace. (In the current climate, the bigger agencies aren't shy about bidding for business they wouldn't even sneeze at five years ago.)
While in recent years the Counselors conference was, we're told, a beehive of PR deals, the '04 gathering was on the sober side, with seminars, schmoozing and words of inspiration
from 1998 Olympic Gold Medalist Nikki Stone and leadership guru Jim Kouzes. (See PR NEWS, March 1, 2004.) For more information on Counselors Academy, go to,